While everybody wants their site to receive a top 10 ranking in Google, it’s just not possible for everyone.
And this is especially true if you’ve got a brand new site. New sites that have been crawled by the Googlebot are sometimes given a decent ranking in Google for a few days before they plunge to the depths of Neverworld.
What a TEASE that Google is!
The unknowing webmaster thinks they’ve hit paydirt with an almost instantaneous top 20-30 listing. Then one day – POOF – their site is gone as fast as it arrived.
Now the webmaster has to prove that the site has staying power by getting links from other sites within its niche. Not just any links. Links from sites with a decent PageRank would really do the trick. Getting listed in the infamous Yahoo! or Open Directory would be even better.
That’s what the experts constantly tell us. And in fact, it’s all 100% true.
However as the old saying goes… There’s more than one way to skin a cat.
One of the things I teach my readers is that your site doesn’t necessarily need a top 10 position in Google in order for you to be successful.
You can get your marketing message listed in Google’s top 10 results for your targeted keyword, and still get a ton of traffic to your web site.
Let me explain how it works…
1) You advertise on a specific site. (I’ll tell you about this site in a few moments.) This advertisement will promote your web site;
2) Your advertisement get’s spidered by the Googlebot.
3) Your advertisement receives a top Google ranking for your targeted keyword.
4) People see your advertisement in Google, and click on to your actual web site.
5) And this has NOTHING to do with placing an AdWords advertisement. It’s a fantastic little loophole that most people don’t know about. And I’ve seen it work consistently for many different niches.
This loophole works because–
1) Google LOVES itself.
2) Google trusts that expert researchers are going to lead searchers to the right tools.
You see Google has an interesting service called Google Answers (http://answers.google.com/answers/).
Users submit specific questions to Google Answers, and specify how much they’re willing to pay for the answer. They accept questions on all types of topics ranging from arts and entertainment, business, health, science, and so on.
Google has an arsenal of 500 researchers who answer these questions.
While Google isn’t accepting any more researchers, anybody with a Google account can post comments answering questions. People who post comments don’t get paid like researchers, but that’s not the important part.
Now here’s where it gets juicy–
I’ve noticed that Google loves to list questions and answers from Google Answers within their top 10 search results.
For example, somebody posted a query saying that they needed a list of brokers who buy and sell used LED boards. You can view the query here: (http://answers.google.com/answers/threadview?id=458689)
I ran a search on Google for the keyphrase “LED boards” and sure enough, this exact query from Google Answers showed up in the #2 position.
Any LED board broker could get a ton a free publicity here.
All they’d have to do is post a comment to this query listing their company as broker of LED boards. You can even list URL’s in the comment.
And VOILA your job is done.
Your marketing message is listed in the #2 position under an extremely targeted keyphrase.
It’s free, and you didn’t have to break a sweat to do it. You simply added some information about your site, and got instant rank.
Making this technique work for you.
Google Answers receives many new queries every day.
Your job is to keep an eagle eye out for queries that you can post comments to, referring people back to your site.
But it’s important to do a quick check several times a week.
It took less than 2 weeks from the time the LED board question was posted, till it reached the #2 position in Google’s main search.