Getting indexed in the search engines is quite a difficult job, leave alone ranking on the first few pages. This is the major challenge that most new websites face as there are many SEOs who do not even wish to begin working on a new website, as they know the challenge is difficult and tough to achieve.
Search Engine Optimisation
Search Engine Optimisation becomes even more important for those, who are about to launch a new website. In such a case SEO should not come to you at a later stage, this should be amongst one of your first priorities. Begin your Search Engine Optimisation practice with an intensive keyword research. Select a bunch of keywords that you feel are most applicable to your website and are popular with the end users too. These keywords are as a matter of fact, the linking bridge between the website and them, through the search engine that acts as a medium.
Once your keyword research is complete, begin building your website content. Content is an important factor when it comes to ranking on the search engines. Hence make sure that your website is carrying good, sufficient and quality content which will be beneficial to the end user. Incorporating your keywords in the website content is also an essential factor of Search Engine Optimisation, as the crawlers will look for relevancy between the keywords and the searched phrase or word, before listing the website in the SERPs.
Website design and layout too plays a role in proper search engine optimisation services. The design of the website should be even throughout the website and should also be simple and easily navigable. Easy navigation helps the search engine spiders to crawl through your website easily and scan every page for relevant content and quality. It is always advisable to put your website in a template format so that it is synchronized throughout the website. Do not forget to add keywords to your title tags and Meta tags so that they appear related to the website content. Do not make your title tags too long, keep the small and shirt at the max to 68 characters.