When you did the keyword research for your website, you probably found a lot of simple words you’re now incorporating into your website. These general terms are things that many people search for, and are not necessarily going to help your business or website to be number one in the search engine for, other than bragging rights.
What you need to find are the long tail keywords. Keywords that are searched for far less, but searched for by people interested in something specific enough you can be pretty sure they’ll buy if you are offering something that remedies the problem.
Are you wondering how to search for long tail keywords? There are a couple ways. The first way is to use a site like NicheBot to find the terms that people are searching for. Good long tail keywords can be three or even four words long. These keyword phrases are things people actually type into the search engine. Think about how you search on Google. Do you just type in one word or do you type in a full phrase? Some people even type in questions, complete with question marks on the end!
The second great way to find long tail keywords is ask people. Start with your friends and family – tell them your niche and then ask them what they would type into Google to search for your product, service, or site. The more people you ask, the closer you will get to understanding how other people (that aren’t as close to your subject as you are) look for what you have. No jargon, no buzzwords, just the real searches. You can use this information to add important keywords to your website.