Yahoo Search Ranking Tips
- Think carefully of the key terms that your users will search on to find content like yours. Use those terms to guide the text and construction of your page.
- Users are more likely to click a link if the title matches their search. Choose terms for the title that match the concept of your document.
- Use a “description” meta-tag and write your description accurately and carefully. After the title, the description is the most important draw for users. Make sure the document title and description attract the interest of the user but also fit the content on your site.
- Use a “keyword” meta-tag to list key words for the document. Use a distinct list of keywords that relate to the specific page on your site instead of using one broad set of keywords for every page.
- Keep relevant text and links in HTML. Placing them in graphics or image maps means search engines can’t always search for the text, and the crawler can’t follow links to your site’s other pages. An HTML site map, with a link from your welcome page, can help make sure all your pages are crawled.
- Use ALT text for graphics. It’s good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.
- Correspond with webmasters and other content providers and build rich linkages between related pages.
Note: “Link farms” create links between unrelated pages for no reason except to increase page link counts. Using link farms violates Yahoo!’s Site Guidelines and will not improve your page ranking.
Google Search Ranking Tips
- Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
- Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
- Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
- Avoid hidden text or hidden links.
- Don’t employ cloaking or sneaky redirects.
- Don’t send automated queries to Google.
- Don’t load pages with irrelevant words.
- Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
- Don’t create pages that install viruses, trojans, or other badware.
- Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
- If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
MSN Search Ranking Tips
- Use only well-formed HTML code in your pages. Make sure that all tags are closed, and that all links open the correct web page. If your site contains broken links, MSNBot may not be able to index your site effectively, preventing people from reaching all of your pages.
- If you move a page, set up the page’s original URL to direct people to the new page. Indicate whether the move is permanent or temporary. For more information, see About your website description.
- Make sure MSNBot is allowed to crawl your site and isn’t on your list of web crawlers that are prohibited from indexing your site.
- Use a robots.txt file or meta tags to control how MSNBot and other web crawlers index your site. You can use the robots.txt file to prevent web crawlers from crawling specific files and folders. For more information about the robots.text file and the Robots Exclusion standard, see the Web Robots Pages. This site may be available in English only.
- Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to use as link destinations. For example, the URL www.example.com/mypage is easier for MSNBot to crawl and for people to type than a long URL with multiple extensions. Also, a URL that doesn’t change is easier for people to remember. That makes it a more likely link destination from other sites.
- In the visible page text, include words users might choose as search query terms to find the information on your site.
- Limit all pages to a reasonable size. We recommend one topic per page. An HTML page with no pictures should be under 150 KB.
- Make sure that each page is accessible by at least one static text link.
- Keep the text that you want indexed outside of images. For example, if you want your company name or address to be indexed, make sure it is displayed on your page outside of a company logo.
- Add a site map. A site map helps MSNBot to find all of your pages. Links that are embedded in menus, list boxes, and similar elements are not accessible to web crawlers unless they appear in your site map.
- Keep your site hierarchy fairly flat. That is, each page should only be from one to three clicks away from the home page.