Search engine optimization is not rocket science, actually it is hardly a science at all, many search engine experts and companies will lead you to believe that it is a difficult and highly technical process that is better left to the experts (them of course). Search engine optimization is in fact a fairly simple and straightforward methodical approach that anyone with a grade school education can grasp and implement.
As we discuss different aspects of search engine optimization in this book you will see that search engine optimization can be easy to implement and maintain. My approach to good search engine optimization requires very little maintenance.
All that is required for good search engine referrals is a bit of research and a small amount of planning before implementing our approach. We must ask a question ourselves before we begin the optimization process. Primarily we need to look at why we need search engine optimization and where we need it the most. In most cases, website owners want good search engines referrals that are obtained by properly optimizing their website for the search engines.
If a website owner is selling a product or service or their content site is advertising supported, they are in definite need of search engine optimization. Let us face facts, the easiest and quickest way to receive website traffic is from search engines, whether through organic listings or via sponsored search ads. Search engines have become the most widely used resource to find information, products and services.