In the online world, it is essential to build trust. When you have just words on the screen, then it is required not to be disliked by the readers. There are several ways through which you can build trust among the people.
Firstly, you need to show up your emotions. One needs to recognize people as fully human as they can display their emotions. In case, you write like a machine, even though it is all perfectly correctly set out, then it will seem less than human. For showing your emotions before the public, you can choose to write on a topic which you feel strongly about through writing for or against the motion. You can even rant about it. You will come across several people who will disagree with you but others will agree. Moreover, even if some people disagree with your point of view, then they might like the fact that you have expressed it as well as respect it.
Secondly, you need to make use of stories. Readers will relate to stories as per the topics in which they are interested in. They may have come across in those sorts of situations themselves in business. The readers will be more interested if the story is true one and relates to you. It dictates your humanity and at the same time points out a lesson to be learned that can be passed on to readers.
Thirdly, try not to condemn. The best way is not to speak negatively to your readers or customers. This is because you can never understand or know in what situation they are in. Also, you don’t have any clue about what effect it will have. Your job must be to help readers, subscribers, and so and so forth to succeed in internet marketing. This must be your major focus. Thus, praising and getting compliments becomes the order of the day. Things like new information and knowledge is up to them. But you can help as you wish.
Fourthly, you must have an attitude to work with the subscribers and customers. Moreover, it is better to become a professional companion than becoming a possible competitor. This is majorly because your writing is read out for new ideas that will help and support them rather than finding you in opposition to them.