There exist very few marketing methods which have the kind of long term support as well as strategic importance which only email marketing does.
Some of the best email marketing strategies are as follows:-
Firstly, it is email and social media. Social media represents a standard tool of innovative marketing all through such days. With email marketing growing at a strong pace, it is very sensible for combining the two and taking advantage of leverage between them. You can post links within your email newsletters in regard to your social networking pages by offering simple calls of action for following you. You can even relate to specific things that you have posted on Facebook or Twitter within your email messages.
Secondly, you have to engage the subscribers. Never just aim people in favor of obtaining messages. You must always aim for optimizing open rates, the click rates along with forwarding of the message. Moreover, there are some ISP’s who are already in talks about reduction of delivery rates from the addresses which don’t generate messages for engaging users. In simpler terms, if a person doesn’t open your message at n number of times, you may lose subscriber at delivery failure. It refers to high impact subject lines that are engaged to calls of action as well as highly useful information in the body. You can also back it up with Twitter as well as Facebook links along with constant engagement.
Thirdly, emails are originally a type of viral content as it includes replying and forwarding since time immemorial. But today you can take it to new levels along with specific actions. You must always have ‘Forward to a friend’ link but change it as per audience. The content in your message is free and very easily accessible. There isn’t any need for downloads except for free reports.
Fourthly, it is very essential to bring back the inactive subscribers. Majority of the email marketing campaigns do have a solid percentage of subscribers that do not get around to unsubscribing and also do not wish to open the emails sent to you. You have to have re-engage such readers as well as convince them for commence opening and start reading again. For performance of such task, you need to send those inactive users lesser messages for reduction of email fatigue.