The first question that rises in your mind is what takes to rank your website high in search results. Search engine optimization moves like goalposts and when you get hang of a certain aspect, a complete new set of algorithms fells in your lap. It happens sometimes that you feel as if you are on the follow out of a right strategy, only to see the disappearance of your site from Google results. It can be like a Google slap on your face.
While optimizing a site, you need to remember three crucial factors that promote your site online. Such factors play a key role no matter which kind of site you have. The site may have fresh and targeted content, on and off page optimization as well as social interaction or activity.
As far as the search engines are concerned, several people believe that the process of updating your site with fresh and targeted content is a sufficient indicator of activity. Although it is quite true that if you do not update your site on regular basis, then it won’t stick around for a long time in major search engine rankings but it is not sufficient to merely load up those articles or posts. Activity represents a primary Google ranking factors and that’s why a well-established and managed blog is so valuable. You must keep in mind that your blog post is on-point and may be a little controversial. Always do the more you can for initiating the conversation in between your blog commenting area. In case you have a fresh new blog, then consider running your own blog commenting program through interaction with other, niche related blogs. Always remember that when a comment comes in, you need to attach an appropriate reply beneath it thus initiating a two way flow.
If you wish to turn to on-page optimization, then you will find that your focus will be more on your title, H1, H2 and H3 titles as well as populate the page with a photograph or graphic, accompanied by ‘alt’ tags as well as an appropriate density of primary and secondary keywords. You need to aim for somewhere near around 2% density as far as your primary keyword is concerned but make sure that you have some secondary keywords. This is because as per latest Google ranking algorithms, the presence of related, niche words plays a crucial role.
Off page optimization play a great role as it is where you ensure that other related websites are linking back to your page. It is preferable if they link through the use of anchor text. It means that the actual hyperlink itself is comprised of primary keywords that are related to that page.
Keep on looking for related blogs or websites which have credibility, activity as well as a higher page rank. If you can get some links from government and educational websites, it will be all the better. You don’t have to have a huge pile of back-links, just credit the ones which you pose. Using this approach will eventually help improve your Google rankings.