Forum marketing is the latest in-thing in terms of internet marketing strategies. There lays a big difference being a forum spammer and a valuable member of the forum that markets the product or website.
The first thing to gain a solid reputation is to know the rules of the game. Forums refer to community boards wherein people interested in one topic come together for supporting, educating and socializing with one another. The members are usually a mix of professionals in the field as well as information seekers who offer or gain knowledge about a certain product or service. You need to find those forums that are related to your business and thoroughly examine the rules. Each forum has a different set of rules in terms of marketing on the site and reaching out to other members. Before engaging yourself in posting links of your website in forum, you must first start replying to other members’ posts. Participating in active conversations will make you like by other members on a personal note, thus they will feel more comfortable in clicking the links posted by you.
Amongst the crowd of information seekers, you are sure to find at least one or two other marketers that have been competing with you for respect and attention. The best thing is to stick towards helping others and engaging in worth posting without messing up with other people. Never get into arguments. You must keep your nose clean as well as remain friendly to all. If you see someone else who is acting as a competitor by offering such information that you disapprove, you must not call them out. Just post your own thoughts without getting into arguments with others. It is better to mind your own business.
There exist certain forums which offer you to advertise special discounts and deals for people participating in forum activity. Always make sure to keep your customers happy in some or the other way so that they continue to come back time and again. This way, you will maintain your reputation.
While working in forums, always be sure that lurking all the time refers to the point that you are feeding off the community. Always try and give something back to the forums every now and then. There are certain forums that delete users who are inactive within a certain number of months.
You need to be selective as there are tons of forums around that you may become confused. You must contribute to only those forums that relate to your business and has active users. The forum board must receive new posts every single day.
Forum marketing is a long term process. This is because it takes time to become seasoned as well as respected member of community of people. It is just because of your efforts of posting sincere, informative and very helpful posts which can build your reputation over time. If you only posts links and advertisements for faster results, then you will be thrown out of rush and will be titled as spammer.