Now, you can add Google Analytics to your blog or website through addition of a small snippet of code offered directly before the closing tag of every page. In case, you are using a CMS like WordPress, then there exists free plug-ins which will do this for you in an automatic manner. In other case, you will need to work with the web designer for having the code added in a manual manner.
After installation, Google analytics collects data in a continuous manner although the reports are updated after every 24 hours. After logging in as well as selecting your site, the first screen that comes in to display is the Dashboard. There are several features of Google Analytics on display for beginners.
Fist is Dashboard. It represents contents that can be customized through dragging panels around as well as deleting them entirely. The default set up involves:-
- Ø The data range that can be changed since Analytics commence collecting data for the site.
- Ø Visits represent the total number of visitors that come to the site each day. By clicking on the drop down arrows, you can certainly graph one of the 5 other measures that are represented in Site Usage below or even compare two measures against each other.
- Ø Site Usage displays shows visits, total page views as well as pages per visit. The bounce rate showcases who left the site after viewing only one page. The average time on site does not include bounces since there isn’t a way for measuring the time spent if a user left immediately. New visits represent the percentage of visitors who didn’t have a visit to the site previously.
- Ø Map overlay represent the geographical outlay of the visits. You need to click on ‘View report’ for drilling down further, thereby displaying state as well as city level visitor information.
- Ø Traffic sources illustrate breaking down the visits into Direct, Organic as well as major referral sites that have links to your site.
- Ø Content overview displays the most famous pages pages at a glance that is based on number of page-views.
- Ø Export emails offer you to export reports or even send emails either regular or on part-time basis.
Second is Visitors Menu. There is considerable amount of data in the visitors menu. Let’s have a look at this.
- Ø Technical information represent the usage of varied browsers , the connection speed of your users, the operating system, screen resolutions as well as support for features like Java and Flash.
- Ø Benchmarking represents the style how your site compares to other sites of a similar size.
- Ø Trending and loyalty ensures time that builds a picture of wheather measures have been improving or not whereas loyalty showcases the total number of visitors that visit number of times, their total time duration of visit as well as depth of their research.
Thus, with the understanding of the above mentioned features of Google Analytics, beginners can have a proper understanding of the same.