If you have a great website or even a product or service to offer, then you will wish to have your website be known to the world out there. You may spend a lot of money advertising but in the long run it may cost you more money than you consider making. In an alternate manner, you can consider reciprocal links to other related websites. It will boost traffic to your website as well as links will also raise your popularity with the search engines. The pros of reciprocal linking outweigh the cons of the same for several years. This is because while linking to another website, it will allow their traffic to click onto your website which will enhance your traffic.
Usage of reciprocal links helps build the traffic. Moreover, you don’t have to face any type of advertising bills. Reciprocal links prove to be a great idea for those who have just launched their own business or website online and are unable to pay out a lot of advertising until they get more traffic to their site.
However, the main disadvantage of reciprocal links is that you share everything, even the customers. Through placement of links to other websites on your site, you can encourage them to visit these other sites. While you will be getting increased traffic, you may experience reduced sales as visitors navigate away to other websites.
You must also look out for scams in reciprocal linking. You must have seen emails from people who request to exchange links to your website. Although sometimes, these are legitimate but more often, they are not and the link to your website may end up soon on a non-searchable site along with a bunch of other links. Thus, the value of reciprocal links is dependent on the site where your link appears. In case, it is on a famous website it may end up on a non-searchable site with a bunch of other links.
It brings to the point that the value of reciprocal links is dependent very much on the site where your link appears. In case of a famous website having lots of traffic as well as a good search engine ranking, a reciprocal link will be worth it. But, a reciprocal website will prove to be worthless in case it appears on some kind of obscure website that receives hardly a few visitors.
While taking reciprocal links for your website, you must check them out for keeping a track of genuineness to your website as well as your business.
The advantages of reciprocal links for your website depends much on own circumstances as well as the quality of links which you can find. In case you have just commenced out and are receiving few visitors to your website, then some good reciprocal links will help kick-start your website. In case, you are well established, then there may be better advertising as well as marketing options that will be available to you