Keyword research is one of the things that several marketers dread getting done. Here are certain tips that can help them in performing the task of keyword research.
Firstly, while getting started, it is essential to have a solid number of keywords in mind. There are several people who commence their research, find 1,000 phrases as well as having no idea where to commence narrowing them down. In case, you are performing the task of PPC, you would need a lot and if you are simply optimizing the site, no more than 100 is the best.
Secondly, you need to have a list of obvious master keywords. For this, you need to do a little brainstorming. You may also take the help of Traffic Travis and Google adwords keyword tool for generating additional ideas. With the help of them, you can long tail phrases.
Thirdly, you need to check your current rankings. For this, you can use Traffic Travis’s SEO analysis tool for checking your website for which keywords you already rank for you. You can eventually obtain a list from Google in the Google webmaster tools as well as use analytics for churning out which searches you are actually getting. With the help of this information, it is much easier to either raise your production for keywords that you are almost ranking for or expand on those phrases as you already know that you are doing well in that area.
Fourthly, you need to check against your competitors. After checking the rankings of your site, it is crucial to check the rankings of your competitors. You must have detailed information about where they are ranking and how high. The sooner you know what you are up against, the easier it will become for adapting your strategies. Traffic Travis is the best tool for generating data about specific keywords as well as top listing sites for each category.
Fifthly, you need to collect data on your keywords. Just go out and generate reports on your keywords. This refers to preparation of list of current searches per month, the average competition as well as related phrases. Having such data will eventually make it easier for narrowing down your lists.
Sixthly, after building a list of phrases as well as rank them by competition and volume, you must commence running them through suggestion tools once more. Such tools will eventually show up any phrases which you may have missed or low competition long tails which might convert well.
Seventhly, it is utmost important not to stop researching the keywords. If you wish to stay on top of the listings for your niche, then you must pose the knowledge about which phrases remain on top. Thus, you have to have adjust yourself as per your keyword optimization.