The ever increasing use of social media has propelled more businesses for jumping abroad and eventually grows into ‘social businesses’. In order to accrue all advantages of turning social, a still left major concern is that several businesses miss out maintaining their brand control on the web.
An interesting factor is that companies follow the strategy so blindly and religiously that they majorly tend to overlook the importance of determining the sync in between the strategies as well as type of businesses and brand image. However, this results in shattered brand building as well as reputation. Thus, it is must to avoid poor or unmanaged enforcement of corporate branding strategies as well as a procedure to include free simple measures as well as guidelines wherein the response plans for mishaps need to be implemented.
The entire process of reputation management incorporates efficient SEO techniques as well as powerful internet marketing strategies for working together to eliminate negative opinions or even converting those negative views to positive one.
There are certain tricks of trade for monitoring and controlling the brand online. You need to create official media policy as well as procedural guide. The few changes in your work style as well as processes may do wonders to your online corporate branding process. You need to simply set a framework of some specific as well as strict guidelines for your employees, representatives as well as consultants as well as make sure that they understand and value your online policies and expectations. You must ensure for providing guidance on what must be posted on their social sites as it concerns your brand.
Secondly, you need to fix the problem of negative press. You must get alert notification of negative press and for this purpose, you must use Google alerts. The service is available at zero cost which help in setting up a few keywords that you wish Google to monitor for you on the web. The moment those words or even keywords occur in some post or anywhere on the web, Google picks it as well as send you a notification along with the link for checking out the post. In a normal manner, words like your company name along with possible spellings and industry keywords must be given. In order to control the extent of negative press, it is crucial to take instant decision against the existing negative posts. The right way is to acknowledge, respond and after that making it right.
Thirdly, you need to enter keywords on sites that publish blogs, reviews, ratings etc as well as dig out the blogs and reviews which your company mentions. You must follow the entire conversation as well as discussion for knowing all the happenings of your industry. You need to try to post your own company blog on a few sites through making the application to become a member