What is SEO?
Search Engine Optimization is process of making the use of various techniques to improve website ranking in major search engine and thus attract traffic and amount of visitors towards website
Why we need SEO?
SEO is the way of attracting free organic search towards your website and Seo is essential process to make your website visible on the search engine. And this works is done in an ethical and natural way that is different from any other form of online marketing.Seo is a long term process and high ROI marketing model.
Process of Seo
On page Optimization :
On page Optimization is process of optimizing the internal structure of website according to algorithm of search engine.This process is controlled by coding on your web page.
The title is not part of text but is property of whole web page. It is most important part of website. Search engine gives highest priority to title.
The description Meta tag is used by search engine for the summary of your website when listed in search results.
An html tag that shows all of the main keywords and key phrases that are contained in the website.
H1 and H2 tags are used for giving heading in the website. Your targeted keyword must be used in webpage though h1 and h2 tags at least once times.
alternate text associated with a web page images that displayed when the internet user hovers the mouse over the graphic.
Robots.txt is the simple text file which is placed in the root directory of website and it is linked in html code which allow webmaster to control the actions of search engine robots on the site to allow or disallow on webpage.
A sitemap is an xml document which lists all available URL
Keyword density should be 5 to 6 % maximum in a page to optimize it well in the search engines
Content is king.To promote a website in the search engines it is very important to have a unique and rich content for your website
Off Page Optimization:
Off Page Optimization is a Seo Process done outside of the website to get top positions for particular set of keywords and attract more visitors
Submit your website in all the major Directories.
Generally directories are of three types
Directory submission is a time Taking process for top ten ranking but still it is the best among all.
Make Fresh article for your website and submit these article in all the major Directory submission directories.
Make free Blogs for Your website and connect these Blogs with your website through RSS Feeds
Classified advertisement the best way to optimize a website in the local market. Try to make different ads and post them regularly in free classifieds directories.
Try to get some visitors by participating in high traffic Blogs and get some visitors through these forums
Questions and answers
Ask question related to your product and services and make the visitors aware about your website by giving them justified answers
Make some reciprocal links with your competitors before link building always look for the page rank of your competitors
To attract visitors immediately on your website start posting your website information on quality press release website.