Search engine optimization refers to a process of arranging your web pages for offering you the best possible chance of ranking well for your chosen search terms. SEO can be classified among three wide areas:-
- On Page Optimization- It relates to actual page elements as well as design of the pages on your site which contributes to relevance. When search engine crawls your web pages, both structure and HTML is looked for obtaining a sense of topical relevance. The page’s title, description, header tags, image text attributes, bolded text as well as placement of text are looked after. The crawlers are always on the lookout of how pages are interconnected, which external URL’s are referenced as well as how fast the pages get loaded. Most of the engines look out for evidence of misleading practices and will penalize sites which attempt for serving varied content to humans versus crawlers or providing impression of representing one topic while showing something else entirely.
- Off Page Optimization- You do have less control over off page SEO but it is the most crucial determinant of how the internet community takes regard of your web pages. The theory says that crucial web page will have inbound links from other important sites while irrelevant pages are ignored. Receiving links from universities, government, trade organizations and local directories help in building your presence, although they take time to establish. Purchasing thousands of links from services may not serve the right purpose for you as huge number of links from poor quality sites may not prove beneficial as compared to a handful from trusted web pages.
- Content- Content represents the king. You need to ignore the keyword density as well as other supposed metrics of SEO and pose key focus on writing timely and quality content which leave behind an impression on human visitors. Search engines pose smartness enough for identifying keyword stuffing as well as other bad techniques. They can also understand the prose without the need of constant keyword repetition. In particular, Google takes the advantage of quality over quantity. However, the real benefit lies with the fact that readers turn to potential visitors as well as post links to your pages on other sites. Good content can also be controversial. You can even comment on events taking place in the industry as well as feel free to establish discussion and debates.
Although several techniques are involved in SEO, there is vast majority of web sites who fail to employ several of such ideas.