Pay Per Click campaign is a sort of advertising model which includes placement of ads on search engines or even other websites with the advertiser being charged of only when a visitor clicks on the ads placed at website.
Although, initially PPC was originally conceived by Yell but slowly and gradually, its widespread adoption has taken the current position by Google adwords advertising platform. It has evolved in a considerable manner as well as accounts for majority of Google’s $25 billion valuation.
Search engine PPC advertising varies from traditional advertising formats like magazine, radio or Television advertising in that a high relevant advert is displayed to users who are actively searching for a particular product or even service. This in turn will eventually raise the likelihood of the visitor who in turn converts into a customer. Traditional means of advertising formats do lack the control as well as accuracy of the PPC campaign which enables an advertiser for roughly identifying a demographic which may or may not be interested in products and services.
On one hand, traditional advertising formats represent true methods for enhancing brand exposure levels which aren’t always particularly effective at quickly raising the profits and during a time of recession, companies favoring advertising channels which quickly as well as directly impacts their bottom lines. Thus, it isn’t surprising that majority of companies are in the allocation of larger percentage of their budgets to PPC advertising as well as associated services.
PPC campaign is 100% measurable. Advertisers are able to accurately track the amount which they have spent as well as compare with profits generated by PPC visitors. This in turn enables advertisers for accurate calculation on the return on investment from their PPC advertising campaign. Not only this, advertisers too have to perform complete control over when their ads are displayed. Majority of the modern PPC interfaces enable the advertisers for fine tuning their accounts as they are able to select specific regions as well as times of the day, networks on which ads are displayed as well as data is collected to eliminate phrases which do not get a positive ROI.
These days, Google is earning day by day and its profits are growing as a result of increased PPC advertising spends. But to maintain this momentum, the PPC services companies which involve Google are in a continuous addition of online real estate to their advertising portfolios for enabling them to offer more adverting slots. For example, You Tube represents second-largest search engine on the earth and second to Google main search engine as well as offer a considerable amount of advertising slots to its owners Google. The other owners of high exposure sites like Bing, Yahoo as well as Facebook are also cashing in on this advertising format as well as offer PPC advertising services.
However, these days, online advertising market is in complete renovation. Due to resulting increase in click costs, advertisers are on the lookout of more efficient payment models as well as favoring CPA models that differ from PPC in that advertisers are only charged when a visitor performs a desirable on-site action through submission of an enquiry form or ordering a product.
Whatever be the reason, online advertising is continually growing and will follow the same path in years to come.