While browsing the web world, you are bound to bump into any of the business owner of the importance of carrying out a SWOT analysis for a new campaign that might be in road of commencement. If you are in the early stages of planning an SEO campaign, then a SWOT analysis can prove to be beneficial.
SWOT stands for the following:-
S- Means strengths. It refers to list of strengths as well as areas which you identify as key points for making the website strong.
W- Means weaknesses. Although it can be quite hard but you need to be honest to yourself as well as pen down the weaknesses which you feel that the website or company may have. It is crucial to allow you to spot these in early days as well as try to eliminate any kind of weakness which you might have.
O- Means Opportunities. You need to take into account the opportunities which you think that your website has as compared to major competitors. Is it SEO or CPC? It is vital to spot the opportunities which you feel that your website is opening up.
T- Means threats. You have to look for the major rivals as well as work out every possibility that threatens you. It might be either due to website age or it may have much better web design than you have. Through looking at the threats, you can be sure your website allow you to make sure that you are also good.
A SWOT analysis is a good idea to use for an SEO campaign. It can prove as a boon for the beginning of new website or re-launching of company offering. The analysis with which you will walk away through completion of one of the simple and quick studies may be imperative to help you plan either a medium to long term campaign for focusing your SEO efforts in an efficient or good manner. The analysis with which you will walk away is going to help you plan a long term campaign for focusing your SEO efforts in the best possible manner.
Consider having a new website which you might set up selling varied types of cars. The trouble will be that there exist a few major competitors having a niche in the market; however majority of them aren’t using SEO to their advantage, have a badly optimized site and are quite inefficient in making use of CPC campaign. Through the use of SWOT analysis, you can look at what you need to do and how to make things work for you. After finishing the SWOT analysis, things will look like the below:-
Strengths- Fully optimized website having good knowledge of CPC, varied product ranges, ecommerce website, own control of discounts, implementation of SEO campaign and know how of using social media.
Weaknesses- New website that will rank lower for huge keywords, less available stock on account of low start up budget, no real market share at the beginning, less pages on the site on account of less products as well as no back links due to new website.
Opportunities- Several of the competitors have poorly optimized websites while majority of the other companies never use CPC in an efficient manner. This is due to the fact that majority of the companies are not committed to any SEO campaign.
Threats:- There are large competitors around there who are bound to initially index the stronger competitors by having lower prices on account of market share. Competitors will be able to control the prices of several goods.
Thus, the above analysis helps us to identify the areas wherein we have to build in our SEO campaign