Search engines index nearly all websites round the world and does run a search on them by supplying you the most relevant search results that you desire for your query or word. Such search results do appear within a certain order of relevance as well as importance that is key concern of SEO. Due to the popularity of use of search tools, websites do have a good ranking of their web-pages for relevant keywords for obtaining a large chunk of their traffic. On some of the websites, as much as 80-90%of the visitors are driven by search engines. Thus, it is crucial to optimize the website to search engine algorithms.
The famous engines on the internet involve Google, Yahoo and Bing. This is because each makes use of different method or algorithm of ranking the web-pages for the results. Thus, the same webpage may have varied ranks in varied engines for a keyword. Thus, it is crucial to know which search engine you are optimizing the website for and after that follow the well-presented strategy for optimizing it. Generally, most of the SEO efforts are targeted towards Google.
Some of the major on-site and off-site tips for improving the relevance of the site are:-
First is Keyword and Key Phrases. Keywords represent what you search for on the engines as well as what the search engines searches for in the content/ meta tags of a webpage. After the engine finds a match, it ranks the web-pages that is based on closeness of match and importance of the website as obtained by the search engine algorithm. You have to target a set of keywords or keyphrases that you believe are most relevant to the content of your website as well as searched for frequently. After identification, you have to make sure that the content of the webpage involves these around 3-4 times in the text. Overuse of keywords may pose to be a negative effect because the readability of page goes down and even search engines do consider such pages ‘spammy’ by nature.
Second is Meta Tags and Page Title. There exists two kinds of meta-tags of a website. They are keywords and page description. You have to keep in mind that both of these contain targeted relevant keywords to the content of your webpage. The page title is also very critical element for onsite optimization. You need to be sure that the title also has the target keywords in it without making it ‘spammy.’
Third is back-linking website on Online Forums and Social Media Websites. In order to make your website appear more crucial to the search engine, you have to have lots of back-links from other websites on the web world. These can be achieved either in a natural manner or as a strategy through promotion of your website by linking it on other websites. It is a crucial part of the off-site search engine optimization. Discussion forums and social media websites represent two such channels where you can build back-links to your website as well as get same referral traffic through these links.