If you own a website and wish to market it through email marketing, then you are thinking right. Permission Email Marketing represents one of the most effective marketing strategies on the web world today. It has reached widespread that lawmakers have stepped in and attempted to regulate it.
Some of the common errors which everybody makes either at some or the other stages are:-
Permission refers to ask first. Several people miss the ‘permission’ part of ‘permission email marketing.’ It is very easy to assume that your product or even the service is very good and that each of us wishes to be on your list. It hardly matters how good your business is, what matters is that you haven’ got the permission and thus you cannot email them.
Secondly, suppose someone offers his or her email id to you in the expectation that you may try to sell them at certain point; however they are ok with it. They may also be wishing to know what your angle is while what you offer is varied from other writers in your niche.
However, instead you can bombard them with sales plugs five times a week. They ask to be enlightened as well as educated; you may have treated them like a sales trash instead. This is what is known as spamming.
Thirdly, failing to delete your ‘non-opens’ is also a strict no in email marketing. What you must realize is that several people sign up to your list as they wish the freebie that you are offering. It may be a free report, a free tool, or some bit of software. Whatever it be, it is what they wished for. And no one can blame for as you were offering for free.
In case, people aren’t opening your mails, it may be due to the fact that they aren’t interested in. You must honor their preference as well as delete them from your auto responder.
Permission email marketing is all about permission. You need to keep mailing them until and unless they withdraw their wish. If you fail to allow for people’s real wishes as well as preferences, it will lead to email marketing disaster.