Why Fresh, Relevant and Optimized Content is Important for Your Website

An SEO maxim is “Fresh content means higher search engine rankings”, but is this really true? Certainly generating fresh content is a great idea from the perspective of attracting and informing human visitors, but do search engines (and realistically we… Continue Reading


Google Pitches Website Speed as a Ranking Factor

Matt Cutts is a software engineer at Google and, in a recent interview, said that many people at Google believe speed should be a factor in determining search engine rankings.  Web site designers and owners want fast loading website because… Continue Reading

The Future of Search Engine Optimization – Real-Time Search

The Search Engine Optimization (SEO) industry is always changing in an endless evolution; the techniques available have largely remained the same for the last five years, but how the net is being used by surfers has undergone a significant sea-shift. … Continue Reading


Using An Editorial Calendar For SEO

I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t… Continue Reading


Increasing The Ranking Of Your Site Through Categories

In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot… Continue Reading