The Power of The Meme & SEO

What is a MEME? You have probably seen several and may have even used them before without even knowing it. Wikipedia defines a meme as a “unit of social information. It is a relatively newly coined term and identifies ideas… Continue Reading


Which URL Shorteners Are Best for SEO? The Top 3 List

There’s been plenty of discussion around URL shorteners and their impact on SEO over the last few months. Well Google has officially come out and confirmed that “link value” through URL shorteners is preserved as Google treats them similar to… Continue Reading


SEO And Content Strategy Intersect In More Ways Than One

Recently I spoke with Content Strategist, Margot Bloomstein, who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we discussed productive interactions and exchanges between Search Engine Optimization professionals and Content… Continue Reading


Can A Great User Experience Co-exist With SEO?

While many savvy online marketers don’t see content as a shortsighted substitute for social strategy or simply as a SEO tactic, but a proxy to creating customer experiences, there are even more who do.  Content is a vehicle for discovery,… Continue Reading


Use Searcher Personas to Connect SEO to Conversion

This session of SMX New York 2011 Day 1 is on the topic “Use Searcher Personas to Connect SEO to Conversions”. In this session, expert panelists shows you a clear process that takes business goals and search data and turns… Continue Reading