The Importance of Backlinks

If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term “backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks… Continue Reading

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The Age of a Domain Name

One of the many factors in Google’s search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google. Driven… Continue Reading

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Ranking in Country Specific Search Engines

In the world of Search Engine Optimization, Location is important. Search engines like to bring relevant results to a user, not only in the area of keywords and sites that give the user exactly what they are looking for, but… Continue Reading

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Optimization, Over-Optimization or SEO Overkill?

he fight to top search engines’ results knows no limits – neither ethical, nor technical. There are often reports of sites that have been temporarily or permanently excluded from Google and the other search engines because of malpractice and using… Continue Reading

See Your Site With the Eyes of a Spider

Making efforts to optimize a site is great but what counts is how search engines see your efforts. While even the most careful optimization does not guarantee tops position in search results, if your site does not follow basic search… Continue Reading