Six Ways to Avoid Shopping Cart Abandonment

As many as 75% of online shoppers fail to complete the purchase and abandon the shopping cart.  Imagine three-quarters of shoppers in Wal-Mart pushing their trolleys around the store and leaving them at the checkout – Wal-Mart would be upset… Continue Reading


The Top 3 Website Analytic Utilities

Web analytics uses visitor data captured for the purpose of analyzing behavior and helping to determine what aspects of a website are working and which are not.  As a set of tools for helping site owners to tweak their sites… Continue Reading


Five Tools To Improve Your Websites Usability

Website usability is crucial because it assesses how visitors find your website from the point of utilization.  If a website is user-friendly with potential customers able to find what they want and make the purchase easily, you are going to… Continue Reading


Why Fresh, Relevant and Optimized Content is Important for Your Website

An SEO maxim is “Fresh content means higher search engine rankings”, but is this really true? Certainly generating fresh content is a great idea from the perspective of attracting and informing human visitors, but do search engines (and realistically we… Continue Reading


Google Pitches Website Speed as a Ranking Factor

Matt Cutts is a software engineer at Google and, in a recent interview, said that many people at Google believe speed should be a factor in determining search engine rankings.  Web site designers and owners want fast loading website because… Continue Reading