3 Phases of Social Media SEO – Where Are You At?

As Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement. While search marketing has been a key part of… Continue Reading


How to Turn a Google Penalty into Great Linkbait, by J.C. Penney

The original penalty was imposed at the end of Feb for “shady SEO practices”. Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney:   Obviously we can only speculate… Continue Reading


A Short History of Search Engine Optimisation

In the early days of the Internet, search engine optimisation was a fairly simple affair. Webmasters (SEO professionals to you and I today) had a fairly straightforward job optimising web sites. To rank for a keyword in a search engine,… Continue Reading


The Power of The Meme & SEO

What is a MEME? You have probably seen several and may have even used them before without even knowing it. Wikipedia defines a meme as a “unit of social information. It is a relatively newly coined term and identifies ideas… Continue Reading


Which URL Shorteners Are Best for SEO? The Top 3 List

There’s been plenty of discussion around URL shorteners and their impact on SEO over the last few months. Well Google has officially come out and confirmed that “link value” through URL shorteners is preserved as Google treats them similar to… Continue Reading